Native IOS App Development

Why Native Apps Hold the Key to Customer Growth for Your Business

There is a reason most websites are also developing native apps for their users. The number of apps on the iPhone and iPad is simply staggering and it points to the users’ desire to consume content and otherwise interact with apps on their phone. People find iOS apps easier to use than even mobile websites, which is why you should consider making one for your customers.

Numbers tell the truth

Study after study finds that people with iPhones and iPads spend much more time inside apps than on web browsers. While a website is great for discoverability, it is difficult to keep visitors coming back, unless you invest a lot of money on marketing.

Most of today’s websites are optimized for mobile devices with many of them using responsive design techniques. However, their usage has still not grown as fast as app growth. Going by the raw numbers would tell you that an app will lead to much more user engagement than your website.

Speed

Native iOS apps will also be much faster than equivalent mobile websites because:

Apps give you direct access to iPhone hardware
Browsers use more memory than native apps
The UI is much faster because you can add your own interactions like swipes and multiple finger actions

The truth is that websites need to make heavy use of JavaScript to extract a lot of functionality out of web browsers. This tends to make even mobile websites heavy and users need to wait for the content to download every time they visit a website. An app resides on the iPhone, so it opens near instantaneously, providing a much better experience.

More discoverable

Also consider that apps make your content more easily accessible to users. If you only have a mobile website, users have to open up their web browser and type in the URL every time they want content. This may seem like a pithy complaint, but those extra few steps are simply too much for many users.

With native iOS app development, they can access it by tapping your icon and find everything they want to. This is much easier for them and also helps you retain their attention. People may forget your website after a while, but if your app is present on their iOS device, they will definitely notice it more often.